Reader Profile Research

Demographic Information:hard data, not questionable. Age, Gender, Income,  Location. Uses the table above. Magazines says '65% of their audience A. B, C1' - 

E- Retired people, students., unemployed.

D-  someone who cleans, work on a building site. 

C2- work on a building site: brick layers, plumbers.

c1- people who work in admin, 

B- Nurses, social workers, teachers, police officers. Making decisions independently.

A- Civil engineers, doctor, lawyer. These people have disposable income.

Psychographic Information: what genre of music do you like?

What bands or artists do you like?

How much money do you spend on music concerts per year?

what's your favorite Brand? -Apple, Converse, associate with a particular music genre.

How do you consume music?  Download, Stream, Radio, CD/Vinyl.

How often/hours per week do you listen to music?

What devices do you use to listen to music? Computer/Laptop, phone, radio, CD

What is a reader profile?

A reader profile is information that has been collected by magazines who are able to use this information to find out how their magazine has an impact on the readers. It also includes information about their interests, their income, what their gender and age is. All this information helps them know what the readers similarities and differences are.

NME attracts both genders, however the male percentage is much higher than the female which shows that the target audience is mainly males, rather than females. The average age of the reader is 25, and the social class is anyone from working class and up to upper middle class, this is based upon the amount that they spend at concerts or attending festivals. What make the NME audience want it, is because it is something that they can all relate to as they all have the same interests when it comes to reading the magazine.

The reader will want to read a magazine that they find interesting, because it has some of their interests in it as well. Also, they may expect competitions inside to win free tickets to a concert/festival because in the media pack it shows that 67% will be attending a festival this year, and this would make the magazine more desirable knowing that the audience would have to buy the magazine or enter online.The purpose of a Reader Profile is to understand what the audience is interested and get to know them so that it becomes much easy to to know that they will read the magazine, whether or not they buy it or read it online. A reader profile will help me sell my product, because I have gathered information through a questionnaire which the readers will have answered, so that I know what audience I will be targeting and what to put in the magazine to make the audience want to read it.